We were appointed by Perfect Fit Media, part of Peel Land and Property Group, to design and build a ground-breaking new digital advertising installation at the renowned intu Trafford Centre, Trafford City.
Designed by our architectural studio, the site includes 5 bespoke LED screens covering an area of 192m2 featuring Mega 6, Mega 96 and Digital 48 formats.
The large format digital sites will display high quality advertisers to a prime consumer audience at two of the major roundabouts on the approach to intu Trafford Centre; Bridgewater Circle and Bright Circle.
Adding to the overall digital performance we introduced both digital light totems and an integrated light installation delivering an unprecedented opportunity for brands to dominate this iconic retail location.
With more than 44 million vehicle movements, these screens will deliver around 1 million impressions a week at an exceptionally busy gateway to the shopping centre.
Perfect Fit Media were delighted with the result which demonstrates the rapid evolution of advertising technology and offers an unrivalled opportunity for brands to reach their consumers.
At Wildstone Build we pride ourselves on the attention to detail and quality of our work and offer landlords and media owners alike a full turnkey digital OOH solution. If you have a potential advertising site or are considering installing digital screens then please contact the Wildstone Build team on 020 7751 7300.