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Great West Road



Client

Outdoor Plus

Pixel pitch

10mm

Views

2.5 million fortnightly

Screen type

Out of Home

Screen size

7m x 5m

Sitting beside one of Europe’s busiest roads, this double-sided installation targets the 2.5 million passengers travelling along the elevated section of the M4 each fortnight.

Known as the M4 beacon, the display is a unique opportunity to target the affluent business audience travelling to and from Heathrow Airport.

The two state of the art LED digital screens are in-keeping with their environment, and its wet painted aluminium panels were architecturally designed to reflect the surrounding modern office buildings in the business district.

Back to our work

Home > Work

Great West Road



Client

Outdoor Plus

Pixel pitch

10mm

Views

2.5 million fortnightly

Screen type

Out of Home

Screen size

7m x 5m

Sitting beside one of Europe’s busiest roads, this double-sided installation targets the 2.5 million passengers travelling along the elevated section of the M4 each fortnight.

Known as the M4 beacon, the display is a unique opportunity to target the affluent business audience travelling to and from Heathrow Airport.

The two state of the art LED digital screens are in-keeping with their environment, and its wet painted aluminium panels were architecturally designed to reflect the surrounding modern office buildings in the business district.

Back to our work